Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.

The Direct Mail Advantage

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Ask any expert in advertising and they will tell you there is no better way to sell a product that is more successful or cheaper than direct mail.

Direct mail is the only way to target your audience. Yes, you might reach a couple of million people advertising in a popular regional magazine, but out of this investment what are your actual odds in reaching the exact audience you are trying to target? Consider the amount of competing ads in a magazine, the money spent (as high as $28,000 for a full page ad) and the audience needing your product could mean a lot of wasted money.

The beauty of direct mail is a targeted mailing list. You can zero in on a specific audience. For instance, say you only want to reach seniors, who live in a home, in two specific zip codes, whose income is above $75,000 and drive trucks and are left handed. Cheep Cheep PostcardsTM CAN GET YOU THAT LIST! Mailing lists are based on your audience’s past history, their income, their ages, if they have children, their years of education, their purchases, their hobbies, their cars, and so on. Each time you refine your list you eliminate non-customers. The more you know about your audience the easier they are to reach and sell to.

Designing a Direct Mail Postcard. According to the United States Postal Service, 98% of consumers bring in their mail the day it’s delivered and 77 % sort through it immediately. Everybody looks at the postcard, but some experts say that there is 5-seconds to make your point. Using a coupon on the postcard usually gives it staying-around power. Here are few elements, we believe, should always be on your postcard direct mail piece:

  • Your company name and logo
  • Contact information
  • Return address
  • Clear bold headline
  • Subhead that leads to text
  • Graphic image or illustration that supports the message
  • Typography that enhances
  • Make an offer and a Strong “call to action”
  • Great colors that highlights your product or service

Cheep Cheep PostcardsTM has designed thousands of postcards. We are dedicated to producing high-quality direct mail postcards–exactly to your specifications–using custom designed, full-color printing for an exciting and effective way of direct mail advertising. For more information, please call 1-888-222-4337 or visit us at http://www.cheepcheeppostcards.com.

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Author: The Cheeps

"The Cheeps" are the chick designers that run Cheep Cheep Postcards and Cheep Cheep Websites, two divisions of Hunter-McMain, Inc. We're here to provide fun information on advertising design, business tips, and holidays--sometimes random--we would like to celebrate with you.

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