Cheeps from Hunter-McMain

From Concept to Completion. Creative Advertising and Graphic Design Services.

Keep It Clean!



This chick at The Cheeps (me) noticed in my daily commute the various company trucks, vans and cars that have plastered their logo plus phone number on the sides of their vehicles. Here in Houston, Texas, there are many companies who advertise this way. The companies varied from Fed Ex, Joe the Plumber, Carpet Cleaning, Custom T-shirts, etc. Many were complete vehicle wrapped ads while several were magnet-style signs, and while others were painted on. I critiqued them on their visibility and whether or not it would actually lead me to find them. (Yes this is what graphic designers do while in heavy traffic). Some vehicles were clean, but several were not. One in particular was a full-blown advertisement on the vehicle, which is called a wrap vehicle. The cost of these are not cheap, somewhere between the price of $900- $4,000. This one in particular was colorful and wrapped from the front to the back and even over the roof. It had a QR code on it, but I couldn’t scan that while driving–even during the traffic jam slowness. It was bold and colorful but I did not see a phone number, an address or company name. It had a very small website address which I remembered though it was not easy to. As it turns out the web address was to the vehicle wrap company, not to the product that was plastered all over the vehicle. Another car had a simple magnet that couldn’t have been more than 24×24 inches that was clear on what the service was, and who to call, and what their website was… All understood while zipping by at 50 mph! They got a great critique from me. The cost for one of these signs is not much more than $50. Whichever type of vehicle advertisement you decide on make sure your vehicle is always clean, make sure your sign is easy to understand, and represents your company in the best way possible.

Author: The Cheeps

"The Cheeps" are the chick designers that run Cheep Cheep Postcards and Cheep Cheep Websites, two divisions of Hunter-McMain, Inc. We're here to provide fun information on advertising design, business tips, and holidays--sometimes random--we would like to celebrate with you.

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