Outbound Marketing is a traditional form of marketing in which a company initiates the conversation and sends its message out to an audience. Examples of Outbound marketing include: print ads, TV/radio ads, direct mail, trade shows, sales calls, email blasts, billboards, flyers, brochures, and catalogs.
Inbound Marketing is a style of marketing where the audience comes to you. Blogs, podcasts, social media marketing, websites, search engine optimization (SEO), keyword research, and really simple syndication (RSS) feed all fit in this category.
Which should you use? Both! But experts say that consumer behavior is evolving. In the future, inbound marketing will be the most effective way of online marketing. Inbound marketing is cheaper because it’s primarily online. Your consumers are online, so you should be, too. Make sure you have a website with quality content, using SEO to be sure you are found. Develop a social media presence to listen to your audience and build a relationship with them. Be consistent with blogging, creating marketing materials and updates to make your inbound marketing most effective.
When you know your audience, you can use the traditional outbound marketing to reach more targeted potential. Make sure your outbound marketing has a way for your audience to find you! For instance, show your social media icons in your advertising, or include a web address.
Marketing has always been about trying different approaches and targeting methods. Outbound gets right to the point, and inbound gives us the opportunity to start the conversation. Use them both to maximize your advertising and marketing!