Say you are exhibiting at a conference, expo or show. You have a wonderful display, the right staff manning your booth, you meet hundreds of great contacts and yet you see people walking right by. You feel like you stand out amongst your competitors at the show but HOW WILL YOU BE REMEMBERED when the conference is over?
You need a handout. With professionally designed postcards, your handout CAN MAKE AN IMPACT after the show and leave an impression on potential customers. They’ll be digging in their bags and seeing what they have collected from the exhibit, conference or show. How will you get noticed? While handing out your professionally designed postcard make sure you have a strong concept, memorable message and design to easily access your contact information. Look them in the eye when passing them out and thank them for coming by the booth. Be sincere. Think about it… Your customer will meet your competition at the show. How will you stand out?
Collect a database. Some tips about collecting a database of customers at your booth. A fishbowl. Yes, the simplest and best way is to give away something! Doesn’t have to be anything big. Have your audience put their business card in a fishbowl for their chance at the drawing. Voila! You have a collection of peeps! (ha! that’s a little Cheep Cheep humor).
After the show! So now you know that your Internet marketing won’t work at a conference, expo or show. BUT it actually can work after the show! On your printed piece you have handed out you can post your website, Facebook, or Twitter page. Even better is a QR code. (this link goes to Wikipedia to teach about what a QR code is). QR codes are those square boxes that can be scanned by a smart phone QR reader and link directly to you via website, Facebook, Twitter, etc. To generate your own QR code there are many on the Internet but we can recommend QRstuff.com.
That’s how your printed piece could turn into Internet marketing.
We would love to help you get started. With every new website design we will give you 1,000 4X6 custom designed postcards for FREE to promote your brand new website. Click here to contact us today!